Building a platform layer
for modern digital commerce teams.
YourBrand exists because composable commerce promised flexibility—but too often delivered complexity. We’re building a platform layer that turns integrations and workflows from a liability into an advantage for digital leaders and engineering teams.
Instead of stitching together one-off connections between ecommerce, marketing, data, and operations tools, we give you a Composable API Gateway and Orchestration Studio that sit at the center of your stack.
Who we build for
- • VPs of Ecommerce & Digital looking to make composable real.
- • Engineering teams tired of rewriting the same integrations.
- • System integrators who want reusable patterns, not one-offs.
Where we’re going
A world where teams can change tools, launch workflows, and evolve their architecture without bracing for “integration surprises” every time.
We started from the integration backlog, not from a slide deck.
YourBrand was born out of real project work: re-platforming initiatives, composable pilots, and “simple” cross-system workflows that turned into multi-quarter efforts. The pattern was always the same—tools were powerful, but the space between them was fragile.
Instead of building yet another app in the stack, we focused on the layer in the middle: the contracts, events, and workflows that make a set of tools behave like a platform.
A few beliefs that guide how we build:
- Composable should reduce risk, not add it.
Adding best-of-breed tools should feel incremental and reversible, not like committing to a new integration tangle. - Business and engineering need a shared surface.
Workflows live in that shared space. The platform should give each side what they need without forcing one to work around the other. - Standards matter more than features.
Canonical models, consistent events, and clear contracts are what make a stack durable over time.
Early-stage, product-obsessed, and partner-friendly.
We’re intentionally small and focused. That means direct access to the product team and a say in the roadmap.
Everything we build is meant to coexist with, not replace, your best-of-breed stack and SI relationships.
We care less about buzzwords and more about making real projects safer, faster, and easier to evolve.
Curious whether our philosophy matches your roadmap?
We’re happy to share how we think about composable architecture, integration strategy, and workflow ownership— and hear what’s working (and not) in your world.