Automate ecommerce operations
with clicks, not custom scripts.
YourBrand’s Workflow Automation solution uses the Composable API Gateway and Orchestration Studio to connect triggers and actions across your stack. Your teams design flows visually—while engineers maintain a clean, governed foundation underneath.
Turn every system’s events and capabilities into reusable building blocks.
Let ecommerce, marketing, and ops teams ship flows without backend work.
Engineers define safe triggers/actions and extend with low-code where needed.
Defined once in the Orchestration Studio, powered by events and actions exposed via the Composable API Gateway.
Your workflows already exist. They’re just trapped in tickets and tribal knowledge.
Most of your key processes—order handling, lifecycle messaging, inventory management, incident response—span multiple systems. Today, implementing or changing them often means custom scripts, ad-hoc integrations, and long waits on engineering.
Processes depend on a mix of apps, spreadsheets, and manual steps that aren’t documented or automated.
Campaigns, new offers, or operational tweaks become tickets for backend changes—even when the logic is clear to the business team.
Flows are scattered across tools, scripts, and teams, making it hard to know what’s live, what’s broken, and what’s impacting customers.
Connect triggers and actions, across every system, in a few clicks.
Because YourBrand sits in front of your stack as a Composable API Gateway, we can safely expose events and actions from all your systems in one Orchestration Studio. Your teams drag, drop, and connect.
Triggers
Signals from your stack
Order placed, order shipped, cart abandoned, inventory low, customer created, segment changed, churn risk, and more—normalized across systems.
Actions
Do something, anywhere
Send emails, update CRM records, sync CDP traits, notify slack channels, create tickets, call webhooks, and more—from a single canvas.
Logic
Smart routing & decisions
Add conditions, branching, delays, and enrichment steps so your workflows reflect how your business actually operates.
Automate the flows that keep your ecommerce business running.
Use YourBrand’s Workflow Automation to orchestrate cross-system operations—from customer-facing journeys to behind-the-scenes coordination between teams.
Flow
Order confirmation & follow-up
Triggered by “Order placed”, automatically send transactional emails, update customer records, and kick off post-purchase campaigns across channels.
Flow
Inventory & merchandising
When inventory drops below thresholds, automatically pause campaigns, update site messaging, alert buyers, and schedule back-in-stock flows.
Flow
Incident & SLA workflows
React to errors, delays, or SLA breaches by updating incident channels, creating tickets, and notifying the right teams—automatically.
For VPs of Ecommerce & Digital Transformation
Turn operations into a lever, not a drag.
Workflow Automation helps you align operational realities with your growth and experience goals. You get visibility and control over flows that used to be hidden under the hood.
- • Launch and adjust workflows without waiting on code changes
- • Measure performance of key flows end-to-end
- • Reduce manual work and operational risk
- • Support transformation initiatives with real, tangible automation
For Engineering Teams & SIs
Provide guardrails, not roadblocks.
Use the gateway to normalize APIs, define which events and actions are exposed, and add custom logic only where needed. The Orchestration Studio becomes the place where that power is safely used.
- • Stop building and maintaining bespoke glue for every request
- • Keep complex logic in one observable environment
- • Offer low-code extension points instead of all-or-nothing access
- • Partner with business teams on flow design without owning every detail
Roll out workflow automation step by step.
You don’t need to automate everything at once. YourBrand supports incremental rollout—start with high-impact flows and expand as your teams see value.
Identify candidate workflows
Start with processes that are well-understood, repetitive, and cross-system—like order notifications or lifecycle follow-ups.
Connect systems via gateway
Ensure the relevant systems are integrated through the Composable API Gateway and expose the right triggers and actions.
Design and test flows
Use the Orchestration Studio to define flows, test in lower environments, and roll out to production with monitoring in place.
Scale to more teams & flows
Onboard additional teams, add new systems to the gateway, and grow your automated coverage based on clear wins and feedback.
Ready to turn your workflows into a competitive advantage?
We’ll walk through your current processes and show how YourBrand’s Workflow Automation—powered by the Composable API Gateway and Orchestration Studio—can make them faster, more reliable, and easier to evolve.