Solution Ecommerce Transformation

Transform your ecommerce stack without drowning in integrations.

YourBrand helps VPs of Ecommerce and Digital Transformation modernize their stack—without asking engineering to hand-wire every connection. Unify your ecosystem through a Composable API Gateway and orchestrate end-to-end journeys with a No-Code/Low-Code Orchestration Studio.

Launch faster

Move from roadmap to live experiments in weeks, not quarters.

Reduce risk

Keep your options open with less vendor lock-in and brittle glue.

Empower teams

Let business teams own journeys while engineering owns the platform.

The promise of composable is real. The integration burden is, too.

You want a best-of-breed stack and the flexibility to swap parts over time. But every new system increases the integration surface area, coordination overhead, and operational risk—especially when every change requires engineering capacity.

Fragmented customer journey

Data and logic live across ecommerce, email, CDP, CRM, and operations tools, making it hard to design and measure cohesive journeys.

Engineering bottleneck

Every new campaign, flow, or provider swap becomes a request for backend changes, delaying tests and slowing down innovation.

Hidden vendor lock-in

The more you wire custom integrations directly to a vendor’s API, the harder it becomes to switch when the business needs change.

YourBrand: the backbone of your ecommerce transformation.

Instead of wiring every integration and workflow separately, YourBrand gives you a centralized foundation: the Composable API Gateway and the Orchestration Studio.

Foundation 1 · Platform

Composable API Gateway

All your critical systems—ecommerce, marketing, CRM, CDP, and operations—connect to a single gateway. We standardize endpoints, normalize payloads, and add observability so your transformation has a stable spine.

  • • One entry point for all integrations
  • • Standardized contracts that survive vendor changes
  • • Centralized monitoring, logging, and governance
Learn about the Composable API Gateway

Foundation 2 · Orchestration

No-Code/Low-Code Orchestration Studio

Once your systems are connected through the gateway, your team can orchestrate journeys visually: from “Order placed” to all the downstream actions, without writing code or opening tickets.

  • • Visual flow builder for cross-system journeys
  • • Trigger and action library sourced from your stack
  • • Room for engineers to extend with low-code when needed
Learn about the Orchestration Studio

Design and own the journeys that drive your business.

YourBrand turns your composable stack into a canvas for end-to-end experiences, so you can align technology change with customer and revenue outcomes.

Journey

Order & fulfillment journey

Orchestrate the full path from “Order placed” through payment, fulfillment, notifications, and follow-up messaging—across ecommerce, OMS, email, and logistics.

Journey

Customer lifecycle journey

Combine signals from CDP, CRM, and ecommerce to build flows for first-time buyers, VIPs, churn risk, and more—without engineering overhead.

Journey

Operational excellence journey

Trigger alerts, dashboards, and operational workflows across systems when SLAs, inventory, or experience metrics are at risk.

A pragmatic path to composable—without a big bang rewrite.

YourBrand is designed to fit into where you are now and where you’re going next. We’ll help you prioritize flows, systems, and milestones based on your business goals.

1

Assess & prioritize

Map your current stack, key journeys, and pain points. Identify high-impact flows to move onto YourBrand first.

2

Connect systems via gateway

Plug key systems into the Composable API Gateway and standardize contracts for critical entities and events.

3

Launch orchestration pilots

Pilot flows in the Orchestration Studio—such as order notifications or lifecycle programs—measure impact, and iterate quickly.

4

Scale & evolve

Extend to more journeys, bring additional systems into the gateway, and increase business ownership over orchestration.

See how brands like yours modernize with less risk.

YourBrand works with ecommerce and digital teams who need to modernize without halting the business. We help them introduce composable patterns incrementally while improving reliability and visibility.

  • • Reduced time to launch new journeys from quarters to weeks
  • • Fewer integration-related incidents and operational surprises
  • • Increased ability to test new channels, partners, and experiences
Browse upcoming case studies
Example transformation snapshot

“We moved our key order and lifecycle flows onto YourBrand in under 90 days, without freezing roadmap work. Now our teams build on top of a shared platform instead of reinventing integrations.”

VP of Ecommerce, modern DTC / omnichannel brand

Ready to make your composable roadmap actually executable?

Share your current stack, roadmap, and constraints. We’ll map out how the Composable API Gateway and Orchestration Studio can support your ecommerce transformation over the next 6–18 months.