A visual canvas
for cross-system ecommerce workflows.
The Orchestration Studio turns triggers and actions from your connected systems into a drag-and-drop canvas. Business and operations teams design flows; engineering sets the guardrails. Everyone works off the same, standardized building blocks from the Composable API Gateway.
Start workflows from events like “Order placed”, “Shipment delayed”, or “Customer becomes VIP”.
Chain actions across ecommerce, email, CRM, support, and more—without writing glue code.
Build, test, and roll out workflows safely with proper environments and approvals.
All built on top of standardized events and actions from the Composable API Gateway.
Workflows live everywhere today—and nowhere you can see.
A promotion tweak in one system, a webhook in another, an automation rule in a third. Over time, important journeys like “new customer”, “at-risk subscriber”, or “high-value order” get scattered across tools.
The Orchestration Studio pulls those flows into a single, visual surface where the right people can own them, and engineering keeps the rails in place.
See the steps that actually happen when an event fires—including which systems are involved and in what order.
Instead of ad-hoc automations in every tool, teams build flows in a controlled environment, using standardized building blocks from the gateway.
Engineers define what’s available as triggers and actions, and how they map to underlying systems.
What the Orchestration Studio includes.
It’s not a generic automation tool. It’s designed specifically for ecommerce and digital operations teams working on top of a composable stack.
Triggers & actions
Build flows from real events.
Use events and actions coming from the gateway—order, customer, subscription, inventory, and more—so flows are grounded in your canonical models.
- • Event-based flows (vs. cron-only automations).
- • Multi-system actions you can rearrange without code.
Visualization & debugging
Know what ran and where it failed.
Visual run history and step-level logs make it easier to debug complex flows and collaborate across teams.
- • Per-run traces and outcomes.
- • Clear context for engineering and support.
Environments & access
Move fast without breaking prod.
Separate dev, staging, and production environments. Assign roles and permissions so teams see only what they should.
- • Approval flows for high-impact changes.
- • Scoped access for different teams & regions.
Commerce journeys
Order & fulfillment flows
Order confirmations, backorder handling, split shipments, delay notifications, and proactive CX outreach—all tied to gateway events.
Lifecycle & retention
Customer lifecycle flows
Welcome series, win-back campaigns, VIP recognition, and churn risk flows that touch email, CRM, and support from a single canvas.
Operations & internal
Ops and back-office workflows
Stock alerts, exception handling, SLAs, and internal notifications across OMS, WMS, ticketing, and analytics tools.
For Digital & Ecommerce leaders
Give teams a real way to ship workflows.
Instead of waiting for a developer every time you want to adjust a journey, your teams can iterate directly in the Orchestration Studio—within guardrails engineering sets.
- • Shorten the loop from idea to experiment.
- • Coordinate flows across tools without living in each UI.
- • See which workflows drive real outcomes.
For Engineering teams & SIs
Support autonomy without surrendering control.
Engineering defines which events and actions are exposed, and how they map to underlying systems via the gateway. Business teams compose these into flows; you maintain the foundations.
- • Reduce ad-hoc automation in downstream tools.
- • Keep an audit trail of who changed what and when.
- • Align flows with your integration and data standards.
Want to give your teams a shared workflow canvas?
We’ll walk through a few workflows you run today, show how they could look in the Orchestration Studio, and map what would be needed from the Composable API Gateway underneath.