Modern DTC brand unifies composable stack in 90 days
Using YourBrand’s Composable API Gateway and Orchestration Studio, the team reduced integration overhead, launched new workflows, and freed engineering from constant glue work.
Challenge
The brand wanted a best-of-breed stack across ecommerce, marketing, and data—but was stuck maintaining brittle custom integrations and waiting on engineering for every change.
Solution
YourBrand provided a single Composable API Gateway in front of critical systems and a no-code Orchestration Studio so ecommerce and lifecycle teams could own cross-system flows.
Outcome
The brand now has a stable integration layer, reusable workflows, and a path to evolve vendors without rewriting core logic.
The challenge: composable ambition, integration drag.
The brand had invested in a composable strategy: a modern ecommerce platform, a best-of-breed email service, a CDP, and a mix of legacy and new operations tools. But integrations between these systems had grown organically over time.
Each new campaign or initiative resulted in more custom code, point-to-point connections, and edge cases. Engineering spent a disproportionate amount of time keeping integrations alive instead of building differentiated experiences.
Despite a compelling roadmap, the team struggled to move quickly. Changes to core journeys—like post-purchase flows or VIP experiences—required backend work and cross-team coordination, slowing down experimentation.
The solution: one gateway, one canvas for workflows.
The team introduced YourBrand as the connective tissue for their composable stack. Instead of wiring each system directly to every other system, they connected them all to the Composable API Gateway.
Engineering used the gateway to standardize key entities and events: orders, customers, inventory, and lifecycle signals. This gave them one place to manage contracts, auth, and observability.
On top of that, the ecommerce and lifecycle teams started using the Orchestration Studio to define workflows using triggers like “Order placed”, “Customer created”, and “LTV crossed threshold”, without touching code.
How they implemented with YourBrand.
Start with a discovery and mapping session across ecommerce, lifecycle, and engineering teams.
Connect the ecommerce platform, email provider, and CRM/CDP to the Composable API Gateway and define canonical models.
Rebuild a handful of high-impact flows—such as order confirmation, post-purchase messaging, and VIP recognition—in the Orchestration Studio.
Gradually move additional workflows and systems into the gateway, using new flows as proof points for the broader transformation.
The results: a modern stack that’s actually manageable.
Within 90 days, the brand had unified its key systems behind the Composable API Gateway and migrated several critical workflows into the Orchestration Studio.
The ecommerce and lifecycle teams gained the ability to design and launch new flows without waiting on backend changes, while engineering shifted focus to platform improvements instead of one-off integrations.
Because all integrations run through the gateway, the brand has a clear path to evolve vendors over time without rewriting workflows or core application logic.
“YourBrand let us modernize our stack without pausing growth. Our ecommerce and lifecycle teams now launch flows in days instead of waiting for the next sprint.”
Want a similar story for your ecommerce brand?
We’ll review your current stack and identify where a Composable API Gateway and Orchestration Studio can reduce integration work and accelerate workflows for your teams.